Clients · Financial services

Grupo Certia

The platform of an AI group for Ecuador's financial system: its companies, six capabilities for banks and credit unions, and Certia AI to guide visitors.

Visit the platform

Live · checked on November 12, 2026

A bank or a credit union decides thousands of times a day who to lend to, who is going to pay and whether the person on the other side of the screen is who they claim to be. Grupo Certia, based in Quito, designs, integrates and operates artificial intelligence for those decisions, and brings together Certia Asistencias, ScoreaFácil and the Ecuadorian representation of Gail. Its platform had to speak to a risk committee as clearly as to a head of technology.

Daleki Lab designed and built the entire platform. The home page opens with the problem and then puts it in order: a simulation with sample data turns hundreds of scattered dots into four rows (approve, review, early warning and stop), which is what Certia does with applications, payments and access requests. A tour of the group's companies, six capabilities with their own pages and seven sectors, from banks and credit unions to telecoms and public companies, take each institution to what it needs to solve.

Certia AI, the site's assistant, guides visitors on delinquency, fraud, cybersecurity and origination, makes clear it does not make commercial offers and hands the conversation to WhatsApp with the team. The platform adds a four-stage operating model, a data protection section under Ecuador's law, an information security page, a blog, a newsletter, a glossary, FAQs and its own admin panel. It runs in Spanish and English, with light and dark mode, structured data and files for AI assistants. Certia Asistencias and ScoreaFácil, two of its companies, are also Daleki Lab platforms.

What we built

01
The signal, in order
Hundreds of dots representing applications, payments and access requests sort themselves into four rows as you scroll: approve, review, early warning and stop. It is a simulation with sample data, and it says so.
02
One group, three fronts
Certia Asistencias in warranties and assistance, ScoreaFácil in credit verification and Gail in conversational AI, each with its own page and a link to its site.
03
Six capabilities
Service and origination, smart collections, identity and fraud, offensive cybersecurity, data and decisions, and technology operations, each with its own page.
04
Built for regulated operations
Seven sectors with their own pages (banks, credit unions, insurers, fintechs, telecoms, retail and public companies), a section that explains how data is protected and an information security page that says how to report a vulnerability.
05
Certia AI
The assistant answers questions about delinquency, fraud, cybersecurity and origination, makes clear it can be wrong and does not make offers, and moves to WhatsApp when the team is needed.
06
Ready to be found
Spanish and English, a blog, a newsletter, a glossary, FAQs, structured data and files for AI agents, so search engines and assistants understand what the group does.

Inside the platform

Certia puts the signal in order: each dot is an application, a payment or an access request, in a simulation with sample data.
The group's companies, starting with Certia Asistencias.
Six capabilities that build on the same data and controls.
Certia AI greets every visitor and moves to WhatsApp when the team is needed.