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Marketing and advertising

Wingman

Website for Grupo Danec's in-house agency, with an explorer of its 29 brands and lines and its own AI assistant.

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Public interface of Wingman

An agency working inside a multi-brand group has to prove two things at once: that it knows every brand in depth and that it can take on other companies. The site shows both with an explorer of Danec's 29 brands and lines, including their products and formats, and with its working model told in eight steps you move through one by one.

Campaigns are explored by medium: television, digital and out of home, with concept scenes created with AI that the site itself labels as such. Wingman AI answers questions about the agency, and anyone ready to move forward prepares a brief before the first conversation.

This page describes the project scope. It does not present an independent measurement of results or a performance guarantee for other businesses.

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